Today's blog post is from guest writer Alan King.
It was billed as being the biggest and best Land Rover show of 2013. The team at Land Rover Owner International magazine took a strategic decision to put all their efforts into the show at Peterborough and had no connection with any of the other shows in the 2013 calendar.
Did it work? On the basis that it contained something for all Land Rover fans no matter what your specialist interest, then yes it was a success. First impressions count they say – and detail is important. Being ushered into a separate parking area for Land Rovers only certainly made a good start!
Want to get muddy? It had a great off road course just down the road and there was plenty to test the hardcore types, but also more sedate parts suitable for standard vehicles. Judging by the amount of mud and water covered land Rovers around everyone looked to have enjoyed it.
If overland adventures are more your thing you were well catered for. On the Saturday the show hosted the Overland Workshop with talks as diverse as Steve Purvis on the Land Rover Millionth Discovery expedition to China and Ben Stowe of Black Paw 4x4 (formerly YLS York Land Rover Services) on “Bush Mechanics”.
There were also plenty of overland trip companies present to talk about and encourage you to destinations from Morocco to Namibia and beyond. If you need to kit out your Landy for such an adventure then there was plenty of kit and “must have” gadgets to drool over too.
The tuning fans got a unique spectacle too, with the LRO team being allowed to take over the huge oval arena normally used by the local speedway team. Modified monsters and mega fast racer style Land Rovers could be seen (and heard!) hurtling round and covering the show ground in huge red dust clouds - the crowds loved it!
Classic Land Rover fans all looked happy too with plenty to interest everyone from the Series One owners to Range Rover Classics, along with a few rare or unusual vehicles for those able to identify them. The Club scene was a big feature of the show, with most models featured in some way and huge numbers of campers filling all areas of the show ground.
I was told by one of the LRO editorial team that all trade stand spaces had been sold and the weekend camping pitches were all full too. Having attended the “Peterborough Land Rover Show” in its many guises over the last 10 years of so, as well as Billing, Harrogate and others – I think LRO made the right call to focus on making a special effort this year and have succeeded in making it the best of the lot in 2013.
When all the visitors arrive home and have managed to wash off all the dust! I am sure most will reflect on a good weekend and will no doubt have either met new friends, refreshed old friendships, bought something exciting, or learnt something new about their Land Rover or something they could do with it!
Did you make it to any Land Rover shows this year? If so what did you think?
Words and photos: ©Copyright Alan King 2013.
Thanks must go to Alan King for supplying this article, if you would like to write for us, please get in touch!